The Effectiveness of Mobile Digital Platforms for Marketing

One roadblock in effective marketing is the platform that is used by the marketing strategy. A good message and strategy will only be wasted if the chosen platform to deliver it fails.

Today, as the demand for them continues to increase, mobile digital platforms in the form of smartphones and tablets have become one of, if not the most, sought after marketing platforms in the business.

Why, you ask?

1.       Everyone has one. “Everyone” is of course an exaggeration, but you should understand where this point is coming from. Smartphones and tablets continue to fly off the shelves, bought to be used by everyone between toddlers and senior citizens. It’s pretty hard to miss your target market if your range is that wide. Also, for most products, the target markets are the ones that can afford at least one of these mobile devices for their families, even more so those that can afford at least one for each member.

2.       Everyone is on them all the time. Double exaggeration this time, but you should still understand what this means. For every smartphone and tablet user hooked on an internet connection that has their eyes glued to the device, that’s another potential audience for your marketing strategy. There is always an opportunity to reach your target market as they use their devices, compared to other platforms such as televisions and newspapers where sometimes the most exposure you can get is a fleeting glance.

3.       Everyone loves them. Is this an exaggeration? It’s pretty hard to argue against it. Be it for the games, the applications, the music, or whatever purpose it serves its user, they got that mobile device for some reason. And the more they love their device, the more chances that they’ll buy more devices (#1) or use the device more often (#2) – which all gives digital marketing more chances to reach its target market.

On top of all these reasons, the technology being put into the development of these devices for tech companies to keep afloat in the competition adds more opportunities and applications for digital marketing. And with the aid of these devices, digital marketing has become and, for the foreseeable future, will remain a juggernaut in the field of marketing.

“Digital Marketing (Knowledge Pills Series: UnderstandingTechnological Trends)” by Kendall Allen provides an in-depth look of digital marketing, including its history and methodologies. Mobile digital platforms isn’t the only segment of digital marketing that has developed through the years – this book is a great chronicle of the different aspects of digital marketing.

“Digital Marketing (Knowledge Pills Series:Understanding Technological Trends)” is currently available in Kindle format at Amazon.com. Click on the link to preview the book or download your own copy.