Today, as the demand for them continues to increase, mobile digital
platforms in the form of smartphones and tablets have become one of, if not the
most, sought after marketing platforms in the business.
Why, you ask?
1.
Everyone
has one. “Everyone” is of course an exaggeration, but you should understand
where this point is coming from. Smartphones and tablets continue to fly off
the shelves, bought to be used by everyone between toddlers and senior
citizens. It’s pretty hard to miss your target market if your range is that
wide. Also, for most products, the target markets are the ones that can afford
at least one of these mobile devices for their families, even more so those
that can afford at least one for each member.
2.
Everyone
is on them all the time. Double exaggeration this time, but you should
still understand what this means. For every smartphone and tablet user hooked
on an internet connection that has their eyes glued to the device, that’s
another potential audience for your marketing strategy. There is always an
opportunity to reach your target market as they use their devices, compared to
other platforms such as televisions and newspapers where sometimes the most
exposure you can get is a fleeting glance.
3.
Everyone
loves them. Is this an exaggeration? It’s pretty hard to argue against it.
Be it for the games, the applications, the music, or whatever purpose it serves
its user, they got that mobile device for some reason. And the more they love
their device, the more chances that they’ll buy more devices (#1) or use the
device more often (#2) – which all gives digital marketing more chances to reach its target market.
On top of all these reasons, the technology being put into
the development of these devices for tech companies to keep afloat in the
competition adds more opportunities and applications for digital marketing. And
with the aid of these devices, digital marketing has become and, for the
foreseeable future, will remain a juggernaut in the field of marketing.
“Digital Marketing (Knowledge Pills Series: UnderstandingTechnological Trends)” by Kendall Allen provides an in-depth look of digital marketing,
including its history and methodologies. Mobile digital platforms isn’t the
only segment of digital marketing that has developed through the years – this book
is a great chronicle of the different aspects of digital marketing.
“Digital Marketing (Knowledge Pills Series:Understanding Technological Trends)” is currently available in Kindle format at
Amazon.com. Click on the link to preview the book or download your own copy.
