Thursday, August 22, 2013

Amazon Kindle the Next Link in the Age of Creativity Fueled by Platforms

Contemporary media—be it books like 1984 or movies like HAL, Terminator or Matrix—has projected our world’s growing use of computer and Internet technology to have disastrous consequences as computer networks take over the world and dehumanize it.

Fortunately, the human race is shaping up quite brightly in light of these technologies– in place of destroying humanity, emotions and creativity, the tools, platforms and applications enabled by ubiquitous connectivity and the cloud have enabled the democratization of human creativity and it’s expression at an unprecedented scale.

First, easy web publishing led to the rise of the home journalist/ eZine publisher via blogs, allowing practically everyone who wanted to share his or her expertise or opinion to do so. Blogs are your personal online portal of verbal expression, where you can share your creative or journalistic writing talent with the world.

The next advent in the acceleration of creative expression via digital platforms was around videos led by YouTube, Vine, and other video sharing websites. These allowed people to share their funny and crazy videos, thoughtful videos, educational videos, music, dances, sketches – allowing connection from the artist to the admirer – be it the rare wildlife caught on camera in “Battle of Krueger” or the bizarre top hit “Gangnam style” or even stranger subject matter where young women post a short video clip of their pretty feet to be admired by thousands of foot lovers with foot fetish.

Apple, followed by Google, fueled creativity among people with some software skill, allowing downloads of cheap apps via their app stores.  

And last but not least, eBook publishing platforms, such as Kindle and Nook have given unbounded power to the millions of us who feel we have an interesting story to author, but are too busy to take years of manuscript propositions to high brow editors at established publishing houses only to be rejected. Kindle, Nook and other e-publishing platforms allow pretty much any one with writing talent to share their book with hundreds of millions of readers across the world.


Recently, I stumbled across “Private Emotions” erotic romance trilogy by a new British author Elize Amornette that is an extremely good example of the power of platform. This new author has already won the hearts of thousands of readers across the world, her erotic series both appeals to our emotional side and sensual sides, whetting and fueling our passions. 

The author and her series was covered at Boston Globe’s Boston.com news website last month. With her book getting to the coveted top 0.25% sales rank recently, I am sure Elize Amornette is another star in making, powered by the benevolent matrix that connects the creator, the artist, the author with his or her audience. Long live the platforms! 

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